UX audit of a 280M-user welfare platform used by India's informal workforce.
e-SHRAM is India's national database for unorganized workers. I ran an end-to-end UX audit of the registration funnel, mapped drop-off points using backend data, and identified 3 high-friction steps causing the most abandonment. I proposed 4 targeted fixes, and the brief was accepted by the e-governance cell and recommended for implementation. I also conducted in-person usability sessions with 8 informal workers including street vendors and migrant laborers, and rewrote the UX brief using their verbatim failure quotes.
What this project shows.
I can walk into a government environment with 280M users, no design team, and no existing research and ship a credible, data-backed product brief. The constraint was the point.